Videos
The Grosso University YouTube library: sales-training shorts, podcast episodes, webinars and event recaps, filterable by playlist.
August 17, 2026
How Top Salespeople Win the Buyer’s Trust
If you want to become a top home improvement salesperson, you can’t just be another contractor in the homeowner’s eyes—you have to become the exclusive…
August 16, 2026
Build Trust Before You Sell: The Key to Closing More Home Improvement Sales
If your prospect doesn't trust you, they won't trust your recommendation. Before you try to close the sale, build the relationship that makes the sale…
August 16, 2026
Build So Much Value That Price Becomes Secondary
What if you could get homeowners so excited about your solution that price becomes irrelevant? The key is building personal value, educating the homeowner, and…
August 15, 2026
How Top Home Improvement Salespeople Prepare for a Day of Lead Running
Your sales performance starts BEFORE you ever knock on the door. Top salespeople prepare their body, mind, appearance, and strategy before the first lead of…
August 15, 2026
Stop Selling Before You Know the Homeowner: Master the Needs Assessment
You can’t build value until you understand what the homeowner actually values. A proper needs assessment can completely change how you present your…
August 14, 2026
Why Technology Makes Your Home Improvement Sales Look MORE Legitimate
In high-ticket home improvement sales, perception matters. The technology you use can instantly increase professionalism, legitimacy, and the customer's…
August 14, 2026
Speed to Lead: Why Being First Gives You the Advantage in Home Improvement Sales
Being the first salesperson through the door isn’t a disadvantage—it can be your biggest competitive advantage. Learn how top home improvement sales reps use…
August 13, 2026
Diagnosis Before Presentation: The Sales Process That Creates Consistent Results
Want more predictable sales performance? Stop presenting solutions before you understand the problem. Great salespeople diagnose first, then prescribe the…
August 13, 2026
How Top Technology & Sales Process Create Unstoppable Closers
What happens when a proven home improvement sales process meets powerful sales technology? You get a more consistent, organized, professional, and masterful…
August 13, 2026
Stop Selling and Start Listening
Want to know how to sell to a homeowner? Let them tell you how to sell them. The biggest mistake sales reps make is pitching features and benefits before they…
August 12, 2026
Why Every Successful Sales Leader Needs a Mentor
The most successful sales leaders don't grow alone. Behind every great business owner is a mentor who helps them see what's ahead, avoid costly mistakes, and…
August 12, 2026
Always Be Recruiting: How Elite Sales Teams Build Winning Cultures
The best sales leaders don't just hire people—they transform their entire culture. By recruiting the right mindset 24/7, you gradually replace mediocrity with…
August 11, 2026
How to Scale Your Sales Team Without Losing Control
Want to grow your home improvement company from millions to the next level? The secret is combining strong in-house sales leadership with experienced advisors…
August 11, 2026
What I Say When Clients Push Back on Price
What if the homeowner says your price is DOUBLE your competitor’s and you still close the sale? In home improvement sales, there will ALWAYS be someone…
August 11, 2026
The Hiring Secret That Makes Your Entire Sales Team Better
What happens when a brand-new sales rep outsells everyone on your team? It doesn't just create a top performer—it raises the standard for your entire…
August 10, 2026
Why Real-World Experience Matters in Sales Training
Anyone can teach sales—but can they actually sell? Before investing in a coach, trainer, or consultant, make sure they have the real-world experience and…
August 10, 2026
Why Elite Sales Teams Recruit and Train Differently
What if your worst salesperson was better than your competitor's best? That isn't luck—it's the result of elite recruiting, world-class training, and a…
August 9, 2026
Avoid Costly Leadership Mistakes
Hiring the wrong sales leader can cost your company hundreds of thousands of dollars—and damage your entire sales culture. Here's what every home improvement…
August 9, 2026
Why Rookie Sales Reps Often Outperform Veterans
What if your next top salesperson has zero sales experience? The best sales leaders don't always hire the most experienced rep—they hire coachable people they…
August 8, 2026
How to Hire GREAT Sales Leaders
The best sales leaders aren't always the most experienced—they're the ones who put the team first. Discover the leadership traits every home improvement…
August 8, 2026
Your Indeed Reviews Are Costing You Top Sales Talent
Think top salespeople only look at your pay plan? Think again. Before they ever apply, they're checking your Indeed employee reviews. If your company has a…
August 7, 2026
Creating a Culture of Accountability
Is your sales team underperforming? The problem may not be your people—it may be what you're willing to tolerate. Learn why accountability, benchmarks, and…
August 7, 2026
The BEST Time to Recruit Salespeople Is Before You Need Them
Thousands of top-performing salespeople change companies every year—but can they find YOUR organization? The best sales leaders don't wait until they have an…
August 6, 2026
The Sales Legend Who Changed Lives for Generations | A Legacy Story
Sometimes a logo is more than a logo. Sometimes it represents a person, a mentor, and a legacy that changed thousands of lives. Great mentors don't just teach…
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