Guides
Long-form guides on in-home selling, sales leadership and presentation, written by the Grosso University training team.
November 25, 2025
How to Extract Information From Guarded Homeowners Without Triggering Resistance
Why Traditional Questions Can Backfire In the world of Home Improvement Sales, nothing drives results more than a powerful needs assessment. When homeowners…
September 16, 2024
Edited Remodelers Mitigate Risk and Protect Revenue During Coronavirus
Edited Remodelers Mitigate Risk and Protect Revenue During Coronavirus
September 16, 2024
Grosso University Presents: Rilla!
Grosso University Presents: Rilla!
September 16, 2024
The Art of Crafting a Masterful Sales Presentation
The Art of Crafting a Masterful Sales Presentation
September 11, 2024
Jordan Belfort
The real Wolf of Wall Street discusses: How to identify and define sales rep vs sales management talent, The history of the Straight Line Selling System, How…
September 5, 2024
The Power of Sales Leadership: Building a Winning Team in the Home Improvement Industry
A successful sales team doesn’t just happen—it’s built through strong leadership, consistent coaching, and a clear vision. In the home improvement industry,…
September 5, 2024
Mastering the Close: Top Tips for Home Improvement Sales Success
Closing a deal is the most critical part of any sales process, especially in the competitive home improvement industry. It’s not just about delivering a great…
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