GROSSO UNIVERSITY

Elite In-Home Sales Training for Home Improvement Professionals

Close more jobs with the proven sales methodology training system that home remodelers have been using for decades.

#1 Sales Training Group in Home Improvement
5-Star Rating With Over 403 Client Reviews
Legendary Training For The Modern World

Upcoming Home Improvement Sales Training

MasterClass

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Location: Zoom

Date: August 10, 2026 at 10:00 AM EST

Register Now

GROSSO UNIVERSITY

Hear From Our Actual Customers

See why business owners everywhere trust Grosso University with their team members.

Stephne Hanscom
August 2024

Our entire sales team just went through the two week training program and we are already seeing results in our closing ratio. Dan is an excellent trainer and much to my surprise I have really enjoyed the class. I recommend Grosso University to other home improvement companies except for our competitors. 🤣

Alex Rodriguez
August 2023

If you’re in sales and feel like you’ve become stumped on developing new tactics and strategies on how to approach leads or appointments this is the university for you! Honestly I’ve always felt that I had a good understanding of a good sales process but this course was a great experience in opening up new tools and tactics to use when dealing with your everyday customers

nick daniels
March 2024

Unbelievable experience. Dan is so knowledgeable on everything and one of the coolest teachers I’ve ever meet. Definitely worth doing and had a great time learning from Dan.

Jeff Knizatko
April 2024

Great Sales Training, would recommend to anyone

Bryant Weiss
April 2021

Awesome sales training! The Grosso methodology holds the key to unlock huge potential for both profit and volume.

Reed Gieryn
February 2024

Grosso University is the sales academy training that my company used for onboarding. The amount of information in this 2 week class could easily be an entire semester. Dan has the experience to answer any question you could possibly come up with, any scenario and any objection, he can tell you how to handle it. On top of that he is so personable that asking questions is easy. Corporate training that I’ve gone through is nothing like this, you can tell he wants you to succeed and you can tell he is passionate about this. It is a very challenging class, but as Dan has said, the scripts and information that they teach you, will set you up for success. Thank you Dan!

Matt Swing
July 2024

We worked with Dan for 2 weeks and as someone who was new to the industry, I really took A lot away from this program and will definitely be using the skills and techniques he taught to help make me and the company more money. Thanks Dan!

Daniel Weaver
January 2024

Did the training and got soooo much out of it. Sales increased and making more money. Thanks for the motivation and advice on being the best sales warrior.

Chad Peck
November 2024

I had the pleasure of attending the 2024 Agoge Summit in Jacksonville Florida. What an event! The Grosso team continues to impress. The content was super relavent, the guest speakers were both talented, and prepared, and most importantly the energy was amazing. If your looking for a way to super charge your company, your revenues, and/or your future, this is a must attend event. I will be back in 2025!

Nicholas McClellan
June 2022

Grosso University was a great experience for me, I’m looking forward to getting back to my destination and CLOSE!!!! #IamaCloser

Colin Isely
August 2022

Dan and Corwin held a terrific 2 week training. Very professional and knowledgeable instructors! Learned more in 2 weeks about human interaction than my entire schooling growing up.

Jeff Bergen
July 2024

Attended his Sales Leadership seminar oir company hosted. Engaging and dynamic. Walk away with many easy to implement concepts.

William Monreal
January 2024

Definitely worth your time. Dan did an amazing job, ready to use this new knowledge and put it to the test.

Joseph Schlichting
November 2024

I went to Grosso University’s 2024 AGOGE was fantastic. Great people and a can’t opportunity to learn! Highly recommend!!

ben ifer
August 2023

Very detailed and wonderful instructor. Great scripts and teaching

Stephne Hanscom
August 2024

Our entire sales team just went through the two week training program and we are already seeing results in our closing ratio. Dan is an excellent trainer and much to my surprise I have really enjoyed the class. I recommend Grosso University to other home improvement companies except for our competitors. 🤣

Alex Rodriguez
August 2023

If you’re in sales and feel like you’ve become stumped on developing new tactics and strategies on how to approach leads or appointments this is the university for you! Honestly I’ve always felt that I had a good understanding of a good sales process but this course was a great experience in opening up new tools and tactics to use when dealing with your everyday customers

nick daniels
March 2024

Unbelievable experience. Dan is so knowledgeable on everything and one of the coolest teachers I’ve ever meet. Definitely worth doing and had a great time learning from Dan.

Jeff Knizatko
April 2024

Great Sales Training, would recommend to anyone

Bryant Weiss
April 2021

Awesome sales training! The Grosso methodology holds the key to unlock huge potential for both profit and volume.

Reed Gieryn
February 2024

Grosso University is the sales academy training that my company used for onboarding. The amount of information in this 2 week class could easily be an entire semester. Dan has the experience to answer any question you could possibly come up with, any scenario and any objection, he can tell you how to handle it. On top of that he is so personable that asking questions is easy. Corporate training that I’ve gone through is nothing like this, you can tell he wants you to succeed and you can tell he is passionate about this. It is a very challenging class, but as Dan has said, the scripts and information that they teach you, will set you up for success. Thank you Dan!

Matt Swing
July 2024

We worked with Dan for 2 weeks and as someone who was new to the industry, I really took A lot away from this program and will definitely be using the skills and techniques he taught to help make me and the company more money. Thanks Dan!

Daniel Weaver
January 2024

Did the training and got soooo much out of it. Sales increased and making more money. Thanks for the motivation and advice on being the best sales warrior.

Chad Peck
November 2024

I had the pleasure of attending the 2024 Agoge Summit in Jacksonville Florida. What an event! The Grosso team continues to impress. The content was super relavent, the guest speakers were both talented, and prepared, and most importantly the energy was amazing. If your looking for a way to super charge your company, your revenues, and/or your future, this is a must attend event. I will be back in 2025!

Nicholas McClellan
June 2022

Grosso University was a great experience for me, I’m looking forward to getting back to my destination and CLOSE!!!! #IamaCloser

Colin Isely
August 2022

Dan and Corwin held a terrific 2 week training. Very professional and knowledgeable instructors! Learned more in 2 weeks about human interaction than my entire schooling growing up.

Jeff Bergen
July 2024

Attended his Sales Leadership seminar oir company hosted. Engaging and dynamic. Walk away with many easy to implement concepts.

William Monreal
January 2024

Definitely worth your time. Dan did an amazing job, ready to use this new knowledge and put it to the test.

Joseph Schlichting
November 2024

I went to Grosso University’s 2024 AGOGE was fantastic. Great people and a can’t opportunity to learn! Highly recommend!!

ben ifer
August 2023

Very detailed and wonderful instructor. Great scripts and teaching

FEATURES

Who is Grosso University

Grosso University is the leading provider of sales training and growth strategies for home improvement companies, built on the legendary teachings of Rick Grosso. We offer comprehensive sales training programs designed to enhance profitability and operational efficiency. Led by industry veterans Dominic Caminata, Matt Burke and Dan Coomes-Barry, our business coaching and in-home sales training empowers teams to close more deals and thrive in even the most competitive markets. Join Grosso University to unlock your business’s full potential and achieve lasting success.

Optimize and standardize your sales training processes

Master advanced sales strategies quickly

Close more deals with confidence

Unlock scalability and boost profitability

Open Video 1

Grosso University Sales Training Solutions

Transform your home improvement business with expert sales training solutions. Elevate your team’s skills, boost in-home closing rates, and develop sales leaders who can drive lasting growth and success.

Sales Academy

Boosts sales performance and maximizes profitability through expert training.

Sales Leadership

Transforms managers into effective leaders, driving team success and growth.

On-Site Training

Enhances team skills with hands-on learning and real-world application.

Learning Center

In-Home Sales Training Resources

Explore our collection of expert resources designed to help you master in-home sales techniques and grow your business.

Jordan Belfort

The real Wolf of Wall Street discusses: How to identify and define sales rep vs sales management ...

The Power of Sales Leadership: Buildi...

A successful sales team doesn’t just happen—it’s built through strong leadership, consisten...

TESTIMONIALS

Grosso University Video Testimonials

Watch real success stories from businesses transformed by Grosso's sales training.

Windows Plus

Nothing Works Like This

The strategies and techniques from Grosso University have completely transformed our sales approach. Nothing else in the industry works like this.

Mark Mason

6 Weeks On The Team
Mark Mason
Krumwiede Home Pros

Respond Without Thinking

After Grosso's training, our team can respond to objections naturally and confidently — without even thinking about it.

New South Window Solutions

Effectively Go Up Against Competition

Grosso University gave us the tools to effectively compete against any competitor in the market and win more deals consistently.

Dave Meehan

Tampa Market President
Dave Meehan
Remodel USA

Best Sales Training Seminar

This was the best sales training seminar our team has ever attended. The results speak for themselves.

Faith Freming

Regional Manager
Faith Freming

Proud Sponsors of Grosso University

Our valued sponsors proudly support Grosso University events, helping elevate home improvement businesses through expert sales training.