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Videos

The Grosso University YouTube library: sales-training shorts, podcast episodes, webinars and event recaps, filterable by playlist.

August 17, 2026

How Top Salespeople Win the Buyer’s Trust

If you want to become a top home improvement salesperson, you can’t just be another contractor in the homeowner’s eyes—you have to become the exclusive…

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August 16, 2026

Build Trust Before You Sell: The Key to Closing More Home Improvement Sales

If your prospect doesn't trust you, they won't trust your recommendation. Before you try to close the sale, build the relationship that makes the sale…

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August 16, 2026

Build So Much Value That Price Becomes Secondary

What if you could get homeowners so excited about your solution that price becomes irrelevant? The key is building personal value, educating the homeowner, and…

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August 15, 2026

How Top Home Improvement Salespeople Prepare for a Day of Lead Running

Your sales performance starts BEFORE you ever knock on the door. Top salespeople prepare their body, mind, appearance, and strategy before the first lead of…

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August 15, 2026

Stop Selling Before You Know the Homeowner: Master the Needs Assessment

You can’t build value until you understand what the homeowner actually values. A proper needs assessment can completely change how you present your…

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August 14, 2026

Why Technology Makes Your Home Improvement Sales Look MORE Legitimate

In high-ticket home improvement sales, perception matters. The technology you use can instantly increase professionalism, legitimacy, and the customer's…

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August 14, 2026

Speed to Lead: Why Being First Gives You the Advantage in Home Improvement Sales

Being the first salesperson through the door isn’t a disadvantage—it can be your biggest competitive advantage. Learn how top home improvement sales reps use…

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August 13, 2026

Diagnosis Before Presentation: The Sales Process That Creates Consistent Results

Want more predictable sales performance? Stop presenting solutions before you understand the problem. Great salespeople diagnose first, then prescribe the…

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August 13, 2026

Stop Selling and Start Listening

Want to know how to sell to a homeowner? Let them tell you how to sell them. The biggest mistake sales reps make is pitching features and benefits before they…

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August 12, 2026

Why Every Successful Sales Leader Needs a Mentor

The most successful sales leaders don't grow alone. Behind every great business owner is a mentor who helps them see what's ahead, avoid costly mistakes, and…

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August 12, 2026

Always Be Recruiting: How Elite Sales Teams Build Winning Cultures

The best sales leaders don't just hire people—they transform their entire culture. By recruiting the right mindset 24/7, you gradually replace mediocrity with…

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August 11, 2026

How to Scale Your Sales Team Without Losing Control

Want to grow your home improvement company from millions to the next level? The secret is combining strong in-house sales leadership with experienced advisors…

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August 11, 2026

The Hiring Secret That Makes Your Entire Sales Team Better

What happens when a brand-new sales rep outsells everyone on your team? It doesn't just create a top performer—it raises the standard for your entire…

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August 10, 2026

Why Real-World Experience Matters in Sales Training

Anyone can teach sales—but can they actually sell? Before investing in a coach, trainer, or consultant, make sure they have the real-world experience and…

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August 10, 2026

Why Elite Sales Teams Recruit and Train Differently

What if your worst salesperson was better than your competitor's best? That isn't luck—it's the result of elite recruiting, world-class training, and a…

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August 9, 2026

Avoid Costly Leadership Mistakes

Hiring the wrong sales leader can cost your company hundreds of thousands of dollars—and damage your entire sales culture. Here's what every home improvement…

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August 9, 2026

Why Rookie Sales Reps Often Outperform Veterans

What if your next top salesperson has zero sales experience? The best sales leaders don't always hire the most experienced rep—they hire coachable people they…

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August 8, 2026

How to Hire GREAT Sales Leaders

The best sales leaders aren't always the most experienced—they're the ones who put the team first. Discover the leadership traits every home improvement…

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August 8, 2026

Your Indeed Reviews Are Costing You Top Sales Talent

Think top salespeople only look at your pay plan? Think again. Before they ever apply, they're checking your Indeed employee reviews. If your company has a…

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August 7, 2026

Creating a Culture of Accountability

Is your sales team underperforming? The problem may not be your people—it may be what you're willing to tolerate. Learn why accountability, benchmarks, and…

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August 7, 2026

The BEST Time to Recruit Salespeople Is Before You Need Them

Thousands of top-performing salespeople change companies every year—but can they find YOUR organization? The best sales leaders don't wait until they have an…

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August 6, 2026

The Sales Legend Who Changed Lives for Generations | A Legacy Story

Sometimes a logo is more than a logo. Sometimes it represents a person, a mentor, and a legacy that changed thousands of lives. Great mentors don't just teach…

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August 6, 2026

Always Be Recruiting! The #1 Strategy to Build a High-Performance Sales Team

What separates average sales organizations from elite ones? It's not just training. It's not just compensation. It's recruiting. In this Warrior Wisdom Walk,…

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August 6, 2026

Always Be Recruiting! The Secret to Building a High-Performance Sales Team

Are you only recruiting when someone quits? That's one of the biggest mistakes sales leaders make. Elite organizations never wait until they're…

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