Videos
The Grosso University YouTube library: sales-training shorts, podcast episodes, webinars and event recaps, filterable by playlist.
June 16, 2026
Goals, Failure & Heat-Seeking Missile Focus
The Subconscious Mind LOVES Deadlines | Goal Setting & Sales Success Training What separates top-performing home improvement sales professionals from everyone…
June 15, 2026
You Can't Solve a Reflex Objection | Home Improvement Sales Training
"Want to know why most sales reps fail at objection handling? They're trying to solve an objection the homeowner doesn't even understand yet." Learn how to…
June 15, 2026
The REAL Reason Homeowners Shop Around | Home Improvement Sales Training
"Homeowners don't shop around because they need more bids. They shop around because you didn't give them enough confidence to buy." Learn how top-performing…
June 14, 2026
The 3 Types of Contractor Bids Every Homeowner Gets | Home Improvement Sales
"Every homeowner who shops around is going to get one of three bids. The question is: which one are they actually willing to trust?" The best sales…
June 14, 2026
Why Homeowners Delay Buying (Even When They Trust You) | Home Improvement Sales
"Homeowners don't buy because they trust you. They buy because they trust you AND feel urgency. Miss either one, and the deal stalls." The best closers don't…
June 13, 2026
The 4-Step Objection Handling Framework Every Sales Rep Needs | Home Improvement Sales
"Most sales reps lose the deal the second they hear an objection. Top closers do something completely different—and it starts with staying silent." The best…
June 13, 2026
The Velvet Hammer Close: How Top Sales Reps Handle Objections Without Pressure
Most sales reps make the mistake of pushing harder when objections arise. Top performers do the opposite. Learn how to create urgency, build trust, and…
June 12, 2026
The 3 REAL Reasons Homeowners Get Multiple Bids | Home Improvement Sales Training
"Homeowners don't get multiple bids for the reason you think. In fact, there are only THREE reasons they shop around—and every one of them can be fixed before…
June 12, 2026
The Framework that Overcomes ANY Objection
The Objection Handling Framework: Listen, Show Empathy, Confirm & Repeat, Isolate, and Solve Struggling with price objections, "think it over" stalls, or…
June 11, 2026
How Top Closers Handle the 3 Estimates Objection
Tired of hearing, "We need to get a couple more estimates or "bids" before making a decision"? In this powerful sales training from Grosso University, Dan…
June 11, 2026
Going through the Grieving Process with the Homeowner
The best closers never pressure people...they GUIDE THEM TO BUY by helping them go through their Grieving Process. Struggling with price objections, "think it…
June 10, 2026
Most Salespeople Miss This Easy Upsell
Most salespeople stop selling the moment they get a YES. That's a huge mistake. Once a customer enters buying mode, they become significantly more likely to…
June 10, 2026
Price Condition EVERYTHING about what you offer!
You need to make sure you are price conditioning...If they say your price is too high, the problem probably started long before the close. Struggling with…
June 9, 2026
Stop Waiting for Objections, KNOW that they are coming
The best way to overcome an objection is before it ever happens! Anticipate their predictable punches... Struggling with price objections, "think it over"…
June 9, 2026
Self-Image & Pushing Through Fear
Fear Is Holding Most Salespeople Back — Here’s How Top Closers Push Through It In this powerful home improvement sales training from Grosso University, you’ll…
June 9, 2026
How to Kill Price Objections Instantly
The biggest mistake salespeople make when they hear a price objection? They immediately start defending the price or offering discounts. Top closers do…
June 8, 2026
How a New Rep Sold $4.2 Million in 4 Months
A brand-new home improvement salesperson sold $4.2 MILLION in just four months. What's even crazier? He didn't come from the home improvement industry. He came…
June 8, 2026
Success Starts When You Push Through Fear | Sales & Leadership Mindset
What separates successful leaders and top sales professionals from everyone else? They act despite fear. Whether you're in home improvement sales, business…
June 7, 2026
The Financing Trick Top Closers Use
The best salespeople leave a trail of breadcrumbs throughout the sales process so that financing feels like the natural next step when it's time to buy. In…
June 7, 2026
Why Most People Never Achieve Their Goals | The Fear of Failure Explained
Why do so many people dream big but never achieve their goals? According to renowned personal development expert Brian Tracy, decades of research have shown…
June 6, 2026
Most Salespeople Use Financing WRONG
Most salespeople wait until the end of the presentation to mention financing—and that's costing them sales. Top closers know financing isn't a last-minute…
June 6, 2026
The Gratitude Habit That Creates Top Sales Performers | Home Improvement Sales Tips
Top producers understand that success starts long before they knock on a homeowner's door. It starts with gratitude, perspective, and the ability to focus on…
June 5, 2026
The Psychology That Lowers Price Resistance in Home Improvement Sales
What if your customer stopped worrying about price before you ever revealed it? Discover the simple sales psychology technique that makes homeowners more…
June 5, 2026
Muhammad Ali's Success Secret for Sales Professionals | Master the In-Home Sale
Muhammad Ali didn't say, "I'm pretty good." He didn't say, "I'm okay." He famously declared, "I am the greatest." That level of commitment to excellence is…
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