Videos
The Grosso University YouTube library: sales-training shorts, podcast episodes, webinars and event recaps, filterable by playlist.
March 9, 2026
Why Marketing Jingles Work for Contractors | Suzie Dreiling (AD Fusion Firm)
Are marketing jingles still effective for home improvement companies? In this short clip, Suzie Dreiling, Managing Partner of AD Fusion Firm, explains why a…
March 9, 2026
How Home Improvement Contractors Build Instant Trust by Getting on Local News
Home improvement contractors who appear on their local news stations instantly build credibility with homeowners. In this short clip, Dominic Caminata explains…
March 4, 2026
Why Role Playing Is the FASTEST Way to Grow in Sales | Daniel Coomes-Barry
Most sales professionals avoid the one thing that guarantees rapid growth: role playing in front of their peers. In this powerful sales training clip, Daniel…
March 2, 2026
9.9% APR? Here’s What Homeowners DON’T Understand About Home Improvement Financing
9.9% APR? Here’s What Homeowners DON’T Understand About Home Improvement Financing In this YouTube Short, Daniel Coomes-Barry, Head Sales Trainer at Grosso…
March 1, 2026
Deference & Empathy: The Secret to Diffusing Objections in Home Improvement Sales
In this powerful YouTube Short, Daniel Coomes-Barry, Head Sales Trainer at Grosso University, breaks down one of the most underrated weapons in Home…
February 27, 2026
Never Telegraph the Close! Grosso University Skit on Closing Home Improvement Sales
In this skit, Dominic Caminata and Daniel Coomes-Barry use a bar fight as a way to demonstrate what happens when you telegraph the close! If I let the…
February 26, 2026
Avoid Using These Trigger Words in Home Improvement Selling
In this short video, Dominic Caminata, CEO of Grosso University, talks about using “Dirty words of anti-persuasion in Home Improvement Selling. When you use…
February 23, 2026
How to Make High Ticket Sales Feel Affordable | Home Improvement Sales Strategy
In this YouTube Short, Daniel Coomes-Barry explains how top sales professionals shift a prospect’s focus from a large price tag to a manageable monthly…
February 23, 2026
Indirect Price Conditioning Explained | Home Improvement Sales Mastery
In this powerful YouTube Short, Daniel Coomes-Barry breaks down a simple but highly effective sales strategy: Indirect Price Conditioning. Instead of directly…
February 20, 2026
Build Your Own Talent Pipeline | Why Apprenticeships Beat the Labor Market
If you’re waiting on the labor market to save your business, you’re already behind. In this YouTube Short, Dominic Caminata, CEO of Grosso University,…
February 17, 2026
Closing More Sales with Humor | Why Laughter is a Powerful Weapon of Influence
Most salespeople are too serious — and it’s costing them deals. In this video, Dominic Caminata explains why humor is one of the most powerful influence tools…
February 17, 2026
How to Price Condition the Prospects Prior to Price Delivery | Home Improvement Selling
Most home improvement sales reps lose the deal before they ever say the number. In this YouTube Short, Dominic Caminata breaks down how to properly price…
February 15, 2026
Why Installation Videos Close More Deals | Emotional Selling Explained
If you’re not using installation videos in your sales process, you’re leaving deals on the table. In this YouTube Short, Dominic Caminata, CEO of Grosso…
February 15, 2026
Homeowners Are Playing a Movie in Their Mind | How Closers Control the Sale
Every homeowner plays a movie in their mind before they ever say yes. In this YouTube Short, Dominic Caminata, CEO of Grosso University, explains one of the…
February 6, 2026
Top Closers Think Like Chess Players | Dominic Caminata on Staying 6–7 Moves Ahead
In this YouTube Short, Dominic Caminata breaks down what separates average salespeople from elite closers in the home improvement industry. The best closers…
February 2, 2026
The Secret to Success in Home Improvement Sales | It's Not What You Think
The Secret to Success in Home Improvement Sales | It's Not What You Think Discover the key to unlocking immense opportunities in the home improvement and…
February 2, 2026
The Ripple Effect of Influence in the Home Improvement Industry | Dominic Caminata Grosso University
Influence doesn’t stop with one conversation—it multiplies. In this YouTube Short, Dominic Caminata, CEO of Grosso University, explains the trickle-down…
January 28, 2026
Believe in yourself, don't fear failure, dream big and work hard | Grosso University Success Formula
Most people want success, but few follow the formula required to earn it. In this YouTube Short, Grosso University breaks down the core mindset behind…
January 28, 2026
You have been tricked into poisoning yourself with your own hand | Dominic Caminata on Self-Sabotage
Most people think self-sabotage shows up as laziness or bad habits. The truth is far more subtle and far more dangerous. In this YouTube Short, Dominic…
January 26, 2026
Sales Leadership Requires Urgency & Accountability | Dominic Caminata (Owners Camp 2021)
In this short but powerful leadership clip from the 2021 Grosso University Owners Camp, Dominic Caminata delivers a blunt message every owner and sales manager…
January 22, 2026
Why Financing Is the Most Powerful Tool in Home Improvement Sales | Dan Coomes-Barry
Many homeowners today say they’re nervous about financing. That hesitation is exactly why great sales professionals must understand how to introduce it…
January 22, 2026
How to Sell Financing When Homeowners Say “Not Right Now” | Dan Coomes-Barry
Homeowners often say they’re “just getting ideas” or want to wait a year before moving forward. That’s where great sales professionals separate themselves. In…
January 21, 2026
Why Most Home Improvement Sales Reps Suck at Negotiating (And How to Fix It) | Dominic Caminata
Most home improvement sales reps confuse closing with negotiating—and it’s costing them money, longevity, and credibility. In this short, Dominic Caminata…
January 19, 2026
Profitability Fixes Every Problem in Your Home Improvement Business | Dominic Caminata
Most home improvement companies focus on tactics. The real issue is profitability. In this YouTube Short, Dominic Caminata, CEO of Grosso University,…
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