How to Sell Financing When Homeowners Say “Not Right Now” | Dan Coomes-Barry

Homeowners often say they’re “just getting ideas” or want to wait a year before moving forward. That’s where great sales professionals separate themselves.

In this YouTube Short, Daniel Coomes-Barry, Head Sales Trainer at Grosso University, breaks down how to use financing to disarm delay objections without pressure or confrontation.

Dan explains how to meet postponement objections with deference, reframe the conversation, and help homeowners understand that waiting doesn’t always save money. When used correctly, financing becomes a tool for clarity, not manipulation.

If you sell home improvement projects and hear “we’re not ready yet” on a regular basis, this is a must-watch.

Key Takeaways

“Not right now” is usually an uncertainty issue, not a hard no

Financing helps eliminate the illusion that waiting avoids cost

Deference lowers defenses and keeps the conversation moving

You don’t overcome delay objections by pushing, you do it by educating