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Avoid Using These Trigger Words in Home Improvement Selling

In this short video, Dominic Caminata, CEO of Grosso University, talks about using “Dirty words of anti-persuasion in Home Improvement Selling. When you use these trigger words, they and cause the prospects to have a fight or flight reaction.

Words such as:

Contract Price Deal Fee Pay Payment Cost And much more!

Dominic talks about the importance of framing this entire project as an “Investment” throughout the sales encounter, and most importantly, during the closing sequence. This will keep the prospects comfortable and relaxed while preventing a fight or flight reaction.

Source: YouTube

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