Unlocking Local Marketing for Home Improvement: Broadcast Strategies W/Grosso University & Ad Fusion

Struggling to make your home improvement business stand out locally? In this powerhouse conversation, Josh Yager, CMO of Grosso University, teams up with Suzie Dreiling, Managing Partner at Ad Fusion, to break down the real-world marketing strategies that are driving qualified leads and profitable growth across the industry.

Discover how to blend hyper-local media buying, targeted OTT/CTV ads, and event-based marketing to get your brand in front of homeowners who are actually ready to buy. Learn how smart contractors are owning their zip codes, leveraging data, and maximizing ROI without relying on low-quality leads from aggregators.

Perfect for owners, marketers, and sales leaders looking to scale their home improvement business in today’s competitive market.

Chapters:

0:00 - Intro: Josh Yager & Suzi Dreiling on Local Marketing 2:40 - Breaking Free from Lead Aggregators 6:25 - The Power of Geo-Focused Campaigns 11:45 - What Makes Local TV & CTV Ads Work 17:10 - How to Target Specific Homeowners with Data 22:05 - Real Results from Hyper-Local Ad Strategies 26:30 - Building Brand Trust in Local Markets 30:15 - Retail Events & Field Marketing Integration 35:50 - Why Timing Matters in Homeowner Campaigns 40:22 - Creating Seamless Lead Handoff to Sales 44:10 - Budgeting Tips for Maximum Local ROI 49:00 - Grosso + Ad Fusion: How They Partner with Contractors