The Art of Sales Training | Dominic Caminata on Building High-Performance Sales Teams (2020)

In this 2020 educational workshop, Dominic Caminata, CEO of Grosso University, delivers a deep dive into the Art of Sales Training and explains how elite companies build high-performance sales teams from the ground up.

This session breaks down Dominic’s proven framework for onboarding, training, and developing closers who hit the ground running — not months later.

You’ll learn:

How to structure sales training that builds belief and confidence

Why difficult training creates better salespeople

How to turn training into competition and accountability

Why scripts, repetition, and testing matter

How to prevent bad habits before they start

How ongoing training drives long-term performance

This workshop is designed for owners, sales managers, and leaders who want predictable sales results and a team that performs under pressure.

Chapters / Timestamps

00:00 – Welcome to Grosso University 03:20 – Why Most Sales Training Fails 08:45 – Belief: The Foundation of Sales Performance 14:30 – Why Training Should Be Hard 21:10 – Structuring World-Class Sales Training 30:00 – Scripts, Repetition & Mastery 41:15 – Using Competition to Accelerate Learning 52:40 – Testing, Accountability & Standards 1:05:30 – Why Ride-Alongs Come After Training 1:20:10 – Developing a Salesperson’s Authentic Style 1:35:00 – Ongoing Training & Performance Tracking 1:48:30 – Final Advice for Owners & Managers

Key Takeaways

Salespeople must believe in what they sell to succeed

Tough training builds confidence and commitment

Training should eliminate the wrong people early

Scripts create consistency, not robots

Competition accelerates learning and retention

Ongoing training is non-negotiable for elite teams

Sales Training High Performance Sales Teams Dominic Caminata Grosso University Sales Leadership Sales Manager Training Home Improvement Sales Closers Training Sales Scripts Sales Coaching Sales Team Development Sales Onboarding Sales Accountability

Grosso University Contact Information

Grosso University World-Class Sales Training for Home Improvement Professionals