Building Trust in Home Improvement Sales | Dominic Caminata & Patrick Fingles (LEAP Workshop)

In this high-value educational workshop, Dominic Caminata, CEO of Grosso University, sits down with Patrick Fingles, CEO of Leap, for a deep conversation on how trust, technology, and process drive higher close rates in today’s home improvement industry.

With nearly 40 years of combined experience, Dominic and Patrick break down:

How modern homeowners decide who they trust

Why technology creates transparency, reliability, and confidence

How sales training and CRM systems must work together

Why professionalism wins over price shopping

How empathy, questions, and listening close more deals

How contractors can scale faster with the right systems

This workshop connects sales psychology with real-world technology execution, showing contractors how to move away from paper, chaos, and guesswork — and toward a predictable, professional buying experience.

If you’re a contractor, sales leader, or owner looking to win more jobs on the first visit and build long-term trust with homeowners, this session is a must-watch.

Chapters / Timestamps

00:00 – Introduction & Industry Background 04:30 – Patrick Fingles’ Entry Into Home Improvement 10:40 – Why Trust Is the Real Sales Differentiator 18:15 – Technology as the Foundation of Trust 28:50 – The Uber Model Explained for Contractors 41:30 – Transparency, Reliability & Professionalism 55:10 – Sales Process + Technology Working Together 1:10:20 – Social Proof, Reviews & Video Testimonials 1:28:45 – Empathy vs. Likability in Sales 1:45:00 – Asking Better Questions to Control the Sale 2:05:30 – Listening, Talk Ratios & Closing More Deals 2:22:10 – Scaling Sales Teams with CRM Technology 2:40:00 – The Future of Home Improvement Sales

Key Takeaways

Trust is built through reliability, simplicity, and transparency

Technology strengthens sales skill — it doesn’t replace it

Professionalism matters more than price

Asking questions beats talking through objections

Empathy creates rapport faster than likability

Systems allow companies to scale without chaos

Dominic Caminata Patrick Fingles Grosso University LEAP CRM Home Improvement Sales Building Trust in Sales Sales Technology Contractor Sales Training Paperless Sales In Home Sales Sales Process Training Sales Psychology High Ticket Sales Contractor CRM

Grosso University Contact Information

Grosso University World-Class Sales Training for Home Improvement Professionals