Improve Your Communication Skills to Double Sales with Siro!

Mastering Communication in Sales | Siro Sales Academy | Powered by Grosso University

Welcome to the Siro Sales Academy, powered by Grosso University—the ultimate training ground for in-home sales pros who want to win with precision, presence, and purpose.

In this advanced module, Dominic Caminata (CEO, Grosso University), Joe Jordan (CEO, CRO), and Daniel Coomes-Barry (Head Sales Trainer) unpack one of the most powerful yet overlooked aspects of selling: how you communicate beyond your words.

Built around the proven 7-38-55 Rule, this session helps sales professionals harness their tone, body language, and emotional control to close more confidently, more authentically—and more often.

What You’ll Learn

The 7-38-55 Rule: Why 93% of communication isn’t what you say How to use Siro to coach, improve, and dominate your pitch Reading tone, cadence, and energy in yourself and the homeowner Spotting “counterfeit yeses” and exposing the real objection Creating peer learning environments through shared recordings Why authenticity outperforms robotic scripts every time Daily tools to self-coach and build world-class communication skills

VIDEO CHAPTERS

0:00 – Welcome to the Siro Sales Academy 1:10 – Sales Is a Learned Skillset, Not a Talent 2:45 – The 7-38-55 Rule in Home Improvement Sales 4:30 – Daniel: Emotional Intelligence in the Living Room 7:00 – Using Siro Recordings to Find the Truth 9:30 – Joe Jordan: Pattern Recognition and Coaching 12:15 – Peer Playlists and Performance Tracking 14:40 – Eliminating Weaknesses in Tone and Language 17:20 – Why Reps with Film Room Habits Win Faster 20:00 – Listening vs Talking: The Shortcut to Closing 22:30 – From Fear to Feedback: Getting Comfortable with Coaching 24:10 – Why “Being Yourself” Can Still Be Process-Driven 26:00 – Memorization vs. Internalization in Sales Training 28:30 – Self-Coaching and Leaderboards 30:45 – Small Adjustments = Big Wins 33:00 – What Top 5% Closers Do Daily 36:20 – Final Thoughts: Use Your Voice Like a Weapon

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Related Resources

Grosso University Sales Academy Master Class Monthly virtual training for high-performance in-home sales professionals. Learn the 11-step process, pass certification, and elevate your closing game.

Siro Sales Enablement Platform Built for the trades. Trusted by top sales teams. Record, review, and coach with clarity.

Subscribe for real-world sales strategies, communication breakdowns, and high-performance coaching for closers in the trades. Drop a comment: What’s ONE thing you’ll focus on improving in your communication this week?