Master the Survey & Your Prospects with Tell You How To Sell Them | Paving the Roadmap to the Sale!

Step 3: Survey / Needs Assessment | Siro Sales Academy | Powered by Grosso University

If you don’t know where you’re going, any road will take you there.

Welcome to Step 3: The Survey, the most strategic discovery step in the 11-step one-call close system taught by the Siro Sales Academy. In this episode, sales pros Dominic Caminata, Daniel Coomes-Barry, and Joe Jordan show you how to turn questions into closers.

This is where sales momentum is built. You’ll uncover hot buttons, expose pain points, identify objections early, and use every answer as a tool to sell without pressure. The best part? When executed properly, your prospect will tell you exactly how to sell them.

What You’ll Learn

Why the survey is the roadmap to the sale How to build instant rapport and commonality with any homeowner Powerful open-ended questions to uncover motivation and urgency How to use “Tell me more” to deepen emotional connection The difference between interrogation and conversation What “seeding” and “layering” look like in real conversations Early price conditioning techniques that avoid sticker shock How to preempt objections before they ever get voiced Leveraging Siro AI recordings to improve question delivery Creating belief systems through spaced repetition and empathy

VIDEO CHAPTERS

0:00 – Intro to Step 3: The Survey 1:15 – Why Discovery = Influence 3:30 – Dan’s Favorite Step: Solving People Like Puzzles 6:00 – The Risk of Skipping the Survey Step 8:10 – How to Build Connection Fast 10:20 – Family, Occupation, Recreation, Motivation (FORM) 13:30 – The Power of Curiosity and “Tell Me More” 15:50 – Using Siro Data to Analyze Top Reps 18:10 – Avoiding Interrogation Energy in Conversations 21:30 – Seeding & Layering: How Beliefs Are Formed 24:45 – Price Conditioning Done the Right Way 28:00 – Programming the Subconscious Mind 30:30 – Using Repetition to Create Trust and Value 33:45 – The Power of Positioning Yourself as a Trusted Advisor 36:10 – Heat Checks: When the Prospect Asks for Your Opinion 38:20 – Reading the Resistance: What First Impressions Reveal 40:00 – Leveraging Siro for Feedback and Real-Time Coaching 42:30 – Final Tips: The Survey Makes or Breaks the Close 44:00 – Yes, You Are a Closer

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Related Resources

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Siro Sales Enablement Platform Use Siro to track, analyze, and optimize every word of your sales calls with AI. Subscribe for weekly sales coaching modules, call breakdowns, and field-tested tactics for in-home pros. What’s your go-to discovery question that builds instant trust? Drop it below.