How to Leverage AI to Conduct World-Class Sales Training | Building a Sales Powerhouse!

Onboarding & Training the Right Way | Siro Sales Academy | Powered by Grosso University

You don’t build elite salespeople with easy training. You build them with standards.

In this foundational course from the Siro Sales Academy, Dominic Caminata, Joe Jordan, and Daniel Coomes-Barry walk through the playbook for onboarding new reps the right way—by setting high expectations, creating resistance in training, and building confidence through real-world preparation.

You’ll see how Siro’s AI platform is used by top home improvement companies to elevate every stage of the onboarding process—from virtual assignments to in-person mastery—and how new reps are molded into closers from Day 1.

What You’ll Learn

Why training should be challenging by design How to filter out weak hires before they waste your time The psychology of confidence through competence How to use Siro recordings as real-time roleplay Why “record early, record often” creates natural adoption How to run onboarding like an elite-level bootcamp How to use real sales data to drive belief and buy-in The value of style diversity—same lyrics, different music How to embed Siro into training books, LMS, and field management Creating accountability from Day 1 with trackable results

VIDEO CHAPTERS

0:00 – Welcome to the Siro Sales Academy Foundations Module 1:10 – Why Sales Training Must Be a Path of Resistance 3:45 – Laying Out the Reality: Long Hours, Constant Rejection 6:00 – Why “Easy” Training Fails A-Players 8:30 – Day 1 Expectations and Mental Prep 11:00 – Filtering Early With Real-World Pressure 13:50 – What Makes a Sales Warrior Certification Legit 16:30 – Dan’s Master Class: 145-Page Book + Final Exam 18:50 – Using Siro as a Learning & Coaching Platform 21:00 – Daily Assignments: Record Rewatch Refine 24:15 – Using Siro as Lane Assist Post-Training 26:30 – The Power of Early Buy-In and Tech Adoption 29:00 – How Siro Reduces Anxiety & Boosts Preparedness 32:00 – Using Siro Pre-Training for Virtual Onboarding 34:10 – Data-Backed Coaching: Why Top Reps Do X, and Others Don’t 36:00 – Examples of Top Reps With Different Styles 38:15 – Connecting LMS, QR Codes, and Siro Playlists 40:30 – Why Most Reps Say “Best Training of My Life” 42:00 – Final Thoughts: Set the Standard, Raise the Bar 43:30 – Yes, You Are a Closer

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Related Resources

Grosso University Sales Academy Master Class Take your team (or yourself) through the industry’s toughest and most effective one-call close certification program.

Siro Sales Enablement Platform Siro empowers sales teams with recording, coaching, data, and structure from onboarding to mastery.

Subscribe for more real-world sales coaching, tactical onboarding strategies, and leadership tools for growing elite sales teams. What’s your biggest challenge when onboarding new reps? Drop it in the comments.