How Deposits and Merchant Fees Shape Financing Options in Home Improvement Selling| Dan Coomes-Barry

Most salespeople talk about financing without fully understanding what’s happening behind the scenes. That’s a mistake.

In this YouTube Short, Daniel Coomes-Barry, Head Sales Trainer at Grosso University, explains why deposits and merchant fees are critical when structuring financing options for home improvement projects.

Dan walks through an overlooked reality: dealers pay to offer financing. Those merchant fees directly impact which plans make sense and how they should be presented. Before laying out options, sales professionals must first establish a deposit to clearly understand how much of the total investment is actually being financed.

If you sell big-ticket home improvement projects and want to structure financing the smart way, this short will sharpen how you think about the numbers.

Key Takeaways

• Financing options must account for merchant fees charged to dealers • Establishing a deposit creates clarity around the true loan amount • Not all financing plans cost the dealer the same • Smart financing protects both the homeowner and the business • Structure always comes before presentation

Who This Is For

• Home improvement sales professionals • In-home sales consultants • Closers selling large-ticket projects • Sales managers and team leaders

Topics & Keywords

home improvement sales financing strategy merchant fees dealer financing in-home sales training big ticket sales home remodeling sales sales fundamentals Grosso University Daniel Coomes-Barry

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