Craig Kitterman | The Big Tech Secrets Transforming Home Improvement

In this episode of the Profits for Sanity Podcast, host Dominic Caminata sits down with Craig Kitterman, a former Microsoft product leader turned home improvement innovator.

After 25+ years in big tech, Craig shares what shocked him most about the window and door industry, why many dealers struggle with speed and structure, and how AI is transforming sales, operations, and profitability.

They break down how contractors can eliminate chaos, improve close rates, and build scalable systems using modern tools without losing the human side of selling.

If you’re a window, door, or home improvement business owner looking to grow smarter and more efficiently, this episode delivers practical insights you can apply right away.

Guest & Resource Links:

Contact Craig: craig@windowedge.ai

Grosso University Contact Info

Learn more about sales training, systems, and coaching for home improvement companies.

window and door sales home improvement sales process AI for contractors window dealer growth strategies sales systems for contractors contractor lead conversion home services automation WindowEdge AI Grosso University training scaling home improvement business Hashtags

Many window and door dealers lose deals due to slow follow-up and lack of structure Speed in sales is no longer optional, it’s a competitive advantage A defined, repeatable sales process increases close rates and profitability AI can simplify operations, not complicate them, when used correctly Systems reduce chaos and free up owners to focus on growth Tech + blue-collar execution is the future of the home improvement industry