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What Is a GOOD APR Right Now? | Home Improvement Financing Explained by Daniel Coomes-Barry

What is a good APR in today’s market?

In this powerful YouTube Short, Daniel Coomes-Barry, Head Sales Trainer at Grosso University, breaks down how the Prime Rate impacts financing in Home Improvement selling — and why 9.9% APR may actually be far more competitive than homeowners realize.

For years, 3–5% interest rates were common because the Prime Rate sat around 3%. But as of January 20th (recording date), the Prime Rate is 6.75%. That changes everything.

As Home Improvement Sales Professionals, it is our duty to educate homeowners on how financing truly works — so they can make informed, confident decisions.

If you sell roofing, windows, siding, baths, solar, HVAC, or any high-ticket home service, this is critical knowledge.

Key Takeaways:

What determines a “good” APR

How the Prime Rate affects lending

Why 9.9% financing can be competitive

The importance of educating homeowners

How to position financing properly in the home

About Daniel Coomes-Barry

Daniel Coomes-Barry is the Head Sales Trainer at Grosso University and one of the top Home Improvement sales coaches in the country. He specializes in price conditioning, financing strategy, and masterful in-home presentation techniques.

Train With Grosso University

If you want to increase closing percentages, improve margins, and dominate in-home sales:

Source: YouTube

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