What Is a GOOD APR Right Now? | Home Improvement Financing Explained by Daniel Coomes-Barry Video page
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What is a good APR in today’s market?
In this powerful YouTube Short, Daniel Coomes-Barry, Head Sales Trainer at Grosso University, breaks down how the Prime Rate impacts financing in Home Improvement selling — and why 9.9% APR may actually be far more competitive than homeowners realize.
For years, 3–5% interest rates were common because the Prime Rate sat around 3%. But as of January 20th (recording date), the Prime Rate is 6.75%. That changes everything.
As Home Improvement Sales Professionals, it is our duty to educate homeowners on how financing truly works — so they can make informed, confident decisions.
If you sell roofing, windows, siding, baths, solar, HVAC, or any high-ticket home service, this is critical knowledge.
Key Takeaways:
What determines a “good” APR
How the Prime Rate affects lending
Why 9.9% financing can be competitive
The importance of educating homeowners
How to position financing properly in the home
About Daniel Coomes-Barry
Daniel Coomes-Barry is the Head Sales Trainer at Grosso University and one of the top Home Improvement sales coaches in the country. He specializes in price conditioning, financing strategy, and masterful in-home presentation techniques.
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