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Cancellations in Home Improvement Selling is Caused by a Malfunction in the Sales Process: Dominic

In this powerful short reel, **Dominic Caminata — CEO & Founder of Grosso University —** explains why **cancellations in home improvement sales are almost always caused by a malfunction in the sales process**, not price, product, or the homeowner.

Dominic breaks down where most in-home sales professionals lose control after the sale and how elite producers build certainty, alignment, and commitment *before* the contract is ever signed. When the process is tight, trust is real, expectations are clear, and deals stay sold.

If you want to **retain more sales, reduce cancellations, and create predictable results**, this message will change how you prepare, present, and close inside the home.

Source: YouTube

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