Blog
Articles from the Grosso University team on closing, recruiting, sales leadership and the home improvement industry.
October 27, 2025
The Hidden Dangers of Caffeine: Why High Performers Need to Quit This Silent Saboteur
But in this Warrior Wisdom Walk, *Dominic Caminata* makes a bold claim that stops most people in their tracks: Caffeine is so normalized that most people never…
October 20, 2025
Why Most Home Improvement Companies Waste Money on Leads (And How Top Companies Fix It)
If you own or operate a home improvement business, this question probably hits a nerve: Have you ever paid for leads that never set, never close, and never…
October 13, 2025
Why Top Home Improvement Sales Teams Sell on Emotion (Not Logic)
That misunderstanding is why so many home improvement sales teams struggle with: Most sales reps believe buyers make rational decisions. They don’t. People…
October 6, 2025
How Top Home Improvement Sales Teams Use Financing to Close More Deals (Without Pressure)
Why Financing Is the Most Underused Sales Tool in Home Improvement If you sell home improvement projects in the five-figure range, you already know the…
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